daWg Debuts HighKEY Keyboard Series: Game-Ready, Style-Heavy, Built to Perform

Chennai, India 18^th August 2025:-  daWg levels up its gaming peripherals lineup with the launch of its first-ever keyboard range – the HighKEY series. Designed to meet the evolving needs of gamers, creators, and digital warriors, the new line-up brings together aesthetics, responsiveness, and modularity in bold daWg fashion.

Say hello to HighKEY 373, HighKEY 685, and HighKEY 713 – each of these are powered by daWg’s custom-engineered Glacier Switches, pre-lubed for smoother actuation & double shot PBT keycaps for enhanced durability.

• HighKEY 373 brings an efficient 85-key form factor with floating key design combined with a hushed white backlit frame that’s built for a lean & solemn setup for focused play & everyday grind.
• HighKEY 685 is a 100% full-sized wired keyboard featuring a dual-style design (floating + classic), swappable tri-colour magnetic panel, vibrant dynamic RGB backlight; all delivering premium performance with maximum custom flair and packed in a battle-ready ensemble with a 1.8m detachable red braided cable.
• HighKEY 718 offers a compact 75% 82-key layout built on a gasket structure that is crafted with hot-swappable keys on a PU foam padding that maximises the feel & acoustics of a blue-switch mechanical keyboard. It also features trimodal connectivity allowing users to seamlessly switch between 5 devices: Wired, 2.4GHz wireless and 3x Bluetooth devices compatible with Mac/Windows/iOS and Android. It comes with a massive 4000mAh battery that lasts up-to 60 days* along with an aesthetically pleasing illuminated, metal volume knob and a dynamic customisable RGB backlit setup. [* 5Hours/day]

All these models are equipped with a 1000Hz polling rate for an ultra-fast response that is structured for endless gaming and productivity. Tuned to fit different styles, formats and setups, the HighKEY series come with advanced customization options, premium materials & styling that gives you keyboards that punch way above their weight.

With the HighKEY series, daWg marks its entry into the keyboard game with serious intent – offering a powerful blend of design, durability and next-gen functionality – all the more reason to flex!

Commenting on the launch, the Chief daWg Officer – Mr. Yash Doshi said:

“With the HighKEY series, we’re not just entering a new category, we’re setting a new standard.  To lock in that signature daWg feel & cranked up performance, we cooked up and spawned our on ‘Glacier Keys’ – built from scratch, loaded with our DNA and flexing that ingenuity with a swag. Even the ‘W’ key is lifted straight from our logo because every dub should be a daWg certified Let’s Flex moment. From the custom engineering to the sound-perfecting layers, these details have been crafted to meet and match the evolving demands of gamers and creators today. This launch marks a defining step in building our full-stack ecosystem of high-performance gaming gear and a clear reflection of our mindset: Let’s Flex isn’t just a tagline, it’s how we design, build, and break the mould. Trust me; we’re just getting started. We’re here to shake up the game, one click at a time.”

The keyboards will be available on dawgflex.com and Amazon platform at an introductory price of –

daWg Highkey 373- Rs. 2499
daWg Highkey 685- Rs. 4199
daWg Highkey 718- Rs. 4999

About daWg

daWg is India’s, bold new brand, crafted to redefine the space of Gaming and Audio tech. Merging next-gen performance with bold designs, it’s built for those who demand excellence without compromise. At its core, daWg embodies individuality and style that’s meant to be flaunted.

Backed by Zebronics’ robust infrastructure and service ecosystem, daWg guarantees not just world-class quality but also seamless end to end purchase experience. Whether you're a competitive gamer or a digital creator, daWg ensures that every product delivers unmatched reliability and style.

Where creativity meets style & passion meets precision in every piece of tech, with daWg – Let’s Flex!